The ultimate goal is to continue to enhance ARI insights and its complementary mobile app to make them as user-friendly and efficient as many consumer-level technologies. ARI insights are more search-centric now, delivering an experience similar to using Google.” A consumer-like experience “That means they don’t have to go through the site looking for things. “So we’re building out natural language understanding using AI to be able to bring the answers to customers directly. “A lot of our customers are looking for ways to do things easier,” Stallone adds. The search feature, for example, is now more intelligent, allowing users to quickly find the information they need while also allowing for one-click transactions, delivering unparalleled efficiency. With that goal in mind, ARI made its ARI insights system more user-friendly and intuitive. “Our goal was to make those 10 minutes for those customers the most effective, and to make fleet managers’ lives a lot easier.” “While a handful of customers are using ARI insights throughout the entire day, a lot of our customers are coming in 10 minutes at a time,” Stallone explains. The next phase of ARI’s customer experience initiative focused on the fleet manager. “So for the past year-and-a-half we developed new functionality, introduced these features to our clients, and now have hundreds-of-thousands of drivers using it to streamline their daily operations. “We really enhanced our robust mobile app, providing more than 30 features that allow drivers to manage all of their day-to-day tasks through this tool,” he explains. Michael Stallone, Vice President of Development for ARI says the company’s customer experience initiative was broken down into three phases.įirst, ARI focused on making the driver more efficient by introducing several self-serve tools and resources. During the pandemic, the company also prioritized enhancing its proprietary fleet management platform ARI insights, making it more intuitive for the end-user while also building out the back end to provide fleet managers with a more robust data warehouse.
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